“Know your customers for better sales”
Knowing your customers and customer types well will help you build great relationship and also navigate the process of sales towards closure in a far better manner. Here, let us have a look into the different types of customers.
- Need based – Knows very well what one’s needs or necessities are and goes directly without any external intervention to buy the same.
- Choice based- Even though one is aware about his or her necessities and wants, he or she is still open for further options and choices before taking a buying decision.
- Feedback based- Those who purchase a product or service, purely based on the feedback or review or rating of other customers who have purchased the product or service.
- Self-analysis based– Those who do analysis on their own about the product or service based on their set standards and benchmarks and then takes a decision to buy.
- Specific based – Those who have an obsession towards a specific feature and choose to buy a product solely because it meets that one specific feature. He generally discounts or disregards other disadvantages pertaining to the product.
- Big picture based- Those who do not dive into the specifics, but takes a decision to purchase the product or service, if on the whole the product or service looks or feels good.
- Ego based- A person who makes a purchasing decision, if he or she feels that there is a lot of gain for him or her, individually through the purchase.
- Martyr based- Those who make purchasing decisions sacrificing his or her interests for the welfare of the spouse, family, neighbor, society, club, office etc.
- Bandwagon based- People who make buying decisions based on the decisions, actions and advice of their role models.
- Stand out based- People who are ready for purchase of the product or service if the purchase can give them an elite feel or prestige.
- Attitude based- Makes purchases when the products or services are unique and differentiated and the purchase of the same signals a freedom of expression.
- Convenience based- People who make purchases to save their time, effort and energy.
- Satisfaction based- Those who are satisfied after the purchase.
- Delight based- Those who feel “wow’ after the purchase, because the product or service had delivered something beyond the expectation or promise.
- Loyalty based- Those who do repeated purchases.
- Evangelist based- An existing customer, who is more a kind of advocate or promoter and brings in more referrals for purchase.
