BRING IN LOYAL CUSTOMERS

We know very well that organisations cannot even dream about their existence without customers. Driving home prospects, making them customers, connecting with them and retaining them, offering them delights and converting them as loyal customers is no mean task. In a world of rapid changes, where new technologies and products, intervene to disrupt existing habits […]

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MANAGING IN TIMES OF DISRUPTION

 The concepts called change, volatility and disruptions are going to be the new constants of the future. The technology innovations like artificial intelligence, robotics, internet of things, and their spin off effects for sure will invoke disruptions in various domains with a great magnitude. Hence, what is to follow is a period shrouded with complexity […]

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WHERE DO START-UPS GO WRONG?

According to Wikipedia, a startup organization (startup or start-up) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing a viable business model around an innovative product, service, process or a platform. Start-UPs are growth oriented; prefer funds from outside or angel investors, driven […]

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THE COMMON DENOMINATORS FOR SUCCESS

                     The progress of the mankind over eons has been possible just because we people were born. However, are we born to live in the cradle of indolence or are we born to make this world a far better place? If you stand by the former part, you are a liability; on the other […]

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Sales- some take away

  We say that selling is all about helping others. Selling is about adding value to people’s life. Sales bring about a feeling of happiness, convenience and gain in the life of people. Sales provide solutions to problems. Sales bring about satisfaction with respect to the needs and wants of the people.  Here we place […]

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THE 8 ENVITABLE Cs IN THE PROCESS OF RELATIONSHIP SELLING

 Relationship selling is all about connecting with people, cementing relationship with trust and continuing the relationship with them through a chain of value additions in their lives. Here, we are introducing you to the 8 inevitable Cs in the process of relationship selling. At the outset, let us see the 8 inevitable Cs of relationship […]

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 The bigness in the little

 The bigness in the little is a quest for happiness. What is happiness? There is a quote which says that happiness is the spiritual experience of living every minute in love, grace and gratitude. But, most of us attach other meanings to happiness. Probably, the titles we assume, the money we earn, the material possessions […]

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ASKING QUESTIONS- The Art and Science

Before the elucidation on asking questions- The Art and Science, it is worth to share a couple of quotes on the same so that the importance and clarity about the heading comes to many a mind. “He who asks a question is a fool for five minutes; he who does not ask a question remains […]

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DISRUPTING THE MARKET

Why does anyone disrupt the market? Definitely, to get far ahead of the competitors. What causes this disruption at the market places? This could probably be the innovative strategies of a company. Sometimes the words disruption and innovation go hand in glove and is referred to as disruptive innovation. In today’s world, leadership is defined […]

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