According to Wikipedia, a startup organization (startup or start-up) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing a viable business model around an innovative product, service, process or a platform. Start-UPs are growth oriented; prefer funds from outside or angel investors, driven […]
One of the ways to learn, even though bitter, is by learning through your failures. Anything in life, inclusive of sales has got scope for continual improvement, if we are willing to learn from the mistakes. Here, we make an attempt to compile a few aspects which goes wrong in sales, with respect to a […]
The progress of the mankind over eons has been possible just because we people were born. However, are we born to live in the cradle of indolence or are we born to make this world a far better place? If you stand by the former part, you are a liability; on the other […]
We say that selling is all about helping others. Selling is about adding value to people’s life. Sales bring about a feeling of happiness, convenience and gain in the life of people. Sales provide solutions to problems. Sales bring about satisfaction with respect to the needs and wants of the people. Here we place […]
Relationship selling is all about connecting with people, cementing relationship with trust and continuing the relationship with them through a chain of value additions in their lives. Here, we are introducing you to the 8 inevitable Cs in the process of relationship selling. At the outset, let us see the 8 inevitable Cs of relationship […]
The bigness in the little is a quest for happiness. What is happiness? There is a quote which says that happiness is the spiritual experience of living every minute in love, grace and gratitude. But, most of us attach other meanings to happiness. Probably, the titles we assume, the money we earn, the material possessions […]
Before the elucidation on asking questions- The Art and Science, it is worth to share a couple of quotes on the same so that the importance and clarity about the heading comes to many a mind. “He who asks a question is a fool for five minutes; he who does not ask a question remains […]
Why does anyone disrupt the market? Definitely, to get far ahead of the competitors. What causes this disruption at the market places? This could probably be the innovative strategies of a company. Sometimes the words disruption and innovation go hand in glove and is referred to as disruptive innovation. In today’s world, leadership is defined […]
There is no elevator to the floor of success. We have to burn our calories, taking one step after the other through the stair way or ladder, with the risk of falling. We have to reach the heights of success through the ladder of failures. As Winston Churchill rightly pointed out, success is not final […]
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, over the Internet, including mobile phones and other digital devices. Digital marketing is all about finding the right market on the internet. For successful digital marketing, the first thing is the presence of our product or service or organisation in the internet. Hence to […]
