We say that selling is all about helping others. Selling is about adding value to people’s life. Sales bring about a feeling of happiness, convenience and gain in the life of people. Sales provide solutions to problems. Sales bring about satisfaction with respect to the needs and wants of the people. Here we place […]
Relationship selling is all about connecting with people, cementing relationship with trust and continuing the relationship with them through a chain of value additions in their lives. Here, we are introducing you to the 8 inevitable Cs in the process of relationship selling. At the outset, let us see the 8 inevitable Cs of relationship […]
The bigness in the little is a quest for happiness. What is happiness? There is a quote which says that happiness is the spiritual experience of living every minute in love, grace and gratitude. But, most of us attach other meanings to happiness. Probably, the titles we assume, the money we earn, the material possessions […]
Before the elucidation on asking questions- The Art and Science, it is worth to share a couple of quotes on the same so that the importance and clarity about the heading comes to many a mind. “He who asks a question is a fool for five minutes; he who does not ask a question remains […]
Why does anyone disrupt the market? Definitely, to get far ahead of the competitors. What causes this disruption at the market places? This could probably be the innovative strategies of a company. Sometimes the words disruption and innovation go hand in glove and is referred to as disruptive innovation. In today’s world, leadership is defined […]
There is no elevator to the floor of success. We have to burn our calories, taking one step after the other through the stair way or ladder, with the risk of falling. We have to reach the heights of success through the ladder of failures. As Winston Churchill rightly pointed out, success is not final […]
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, over the Internet, including mobile phones and other digital devices. Digital marketing is all about finding the right market on the internet. For successful digital marketing, the first thing is the presence of our product or service or organisation in the internet. Hence to […]
According to Wikipedia, Work–life balance is a concept including proper prioritizing between “work” (career and ambition) and “lifestyle” (health, pleasure, leisure, family and spiritual development/meditation). This isrelated to the idea of lifestyle choice. Work-life or work-family balance refers to the extent to which an individual is able to meet the often competing demands associated with work and non-work roles. Studies show that a poor work-life […]
We all know very well that in order to communicate with a computer we need to have knowledge about its software. Similarly, in order to effectively communicate with a person, we need to understand his meta programs. Meta programs / meta models helps us understand how people sort and make sense of their own world, […]
Branding is an important marketing tool used to stimulate recognition for a product, service or an organisation. The process of branding is all about enhancing the personality and reputation of a company’s products and services. Brands are very much differentiated from their competitors by the customers and they are even willing to pay premium price […]
