There is no elevator to the floor of success. We have to burn our calories, taking one step after the other through the stair way or ladder, with the risk of falling. We have to reach the heights of success through the ladder of failures. As Winston Churchill rightly pointed out, success is not final […]
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, over the Internet, including mobile phones and other digital devices. Digital marketing is all about finding the right market on the internet. For successful digital marketing, the first thing is the presence of our product or service or organisation in the internet. Hence to […]
According to Wikipedia, Work–life balance is a concept including proper prioritizing between “work” (career and ambition) and “lifestyle” (health, pleasure, leisure, family and spiritual development/meditation). This isrelated to the idea of lifestyle choice. Work-life or work-family balance refers to the extent to which an individual is able to meet the often competing demands associated with work and non-work roles. Studies show that a poor work-life […]
We all know very well that in order to communicate with a computer we need to have knowledge about its software. Similarly, in order to effectively communicate with a person, we need to understand his meta programs. Meta programs / meta models helps us understand how people sort and make sense of their own world, […]
Branding is an important marketing tool used to stimulate recognition for a product, service or an organisation. The process of branding is all about enhancing the personality and reputation of a company’s products and services. Brands are very much differentiated from their competitors by the customers and they are even willing to pay premium price […]
When we pay more attention to the present moment, which is to our own thoughts and feelings and to the world around us we are practising mindfulness. Mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing. In fact mindfulness helps us put a brake to […]
Procrastination means putting off things for another time. Procrastination, is it good, bad or ugly? Is procrastination a big enemy of effective time management? Well, procrastination is good if it is creative procrastination. Procrastination is bad, if one does so because of indecisiveness. On the other hand, procrastination is really ugly if it is one’s […]
“An investment in knowledge pays the best interest.” – Benjamin Franklin Our knowledge about how to get along with our finances and manage it is a major ingredient which propels our life in the direction we want. This write up on managing personal finance is about adding a few magical points to your pocket […]
Success in sales is a convincing ability. Here we provide answers to a dozen questions related to sales. These great tips on sales will drive your sales faster. Why does anyone buy anything? For gaining something. For deriving happiness. For fear of losing something. To avoid pain and regret To be popular and sometimes […]
In a workplace your communication is everything and if you know ‘How’ to communicate well with different kinds of people, then you are the KING of the corporate. Knowing about Transactional analysis (TA) will help you improve yourself and your communication skills, and you can become The King. Transactional Analysis (TA) is a theory developed […]
