BUSINESS INTELLIGENCE

Business Intelligence or BI is about analyzing an organization’s data and taking action based on theresults derived through analysis. Data driven decision making help organizations succeed, there byleading them to sustained growth. Hence organizations should gather data, sift through it, mine andanalyze it, gather insights and then embed those insights into their operations. Data mining […]

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SALES TIPS WITH PEOPLE ORIENTATION

1.Stay point time of the sales professionals.The stay point time of the sales professionals refers to the time they investin touch basing with the prospect/customer/client. An analysis of the entiretime of the day or work schedule, let’s us clearly know whether the salesprofessionals have longer duration at their stay points or not. People insales may […]

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PRICING STRATEGIES

The pricing strategy for goods or services is dependent on several factors likeindustrial growth, market conditions, demand, competition and customerpsychology. The pricing strategy being developed by a company for its product orservice may be for maximizing profit, penetrating the market, reducing inventoryetc. Let us examine some of the pricing strategies.

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SALES AND MARKETING MANTRAS

BUNDLING Bundling is a marketing strategy that enables companies to group  products orservices together into a single combined unit. The single combined unit is set at alower price than if they were sold individually. This product or service bundling isalso known as price bundling. Bundling- Advantages to Customer. Bundling – Advantages to Seller/Company Types of bundling […]

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