The pricing strategy for goods or services is dependent on several factors likeindustrial growth, market conditions, demand, competition and customerpsychology. The pricing strategy being developed by a company for its product orservice may be for maximizing profit, penetrating the market, reducing inventoryetc. Let us examine some of the pricing strategies.

BUNDLING Bundling is a marketing strategy that enables companies to group  products orservices together into a single combined unit. The single combined unit is set at alower price than if they were sold individually. This product or service bundling isalso known as price bundling. Bundling- Advantages to Customer. Bundling – Advantages to Seller/Company Types of bundling […]