“A training which equips you to practice the customer centric design thinking process to offer superior products and services”
Design Thinking is a systematic, human-centered approach to solving complex problems within all aspects of life .Moving away from complexity and making it short and simple, we can say that design thinking is an approach to solving design problems by understanding users need and developing insights to solve those needs. User needs and requirements as well as user-oriented invention are central to the process of design thinking. It involves developing and deploying a solution to a problem through a process which involves 5 steps. The design thinking cycle is one which can be repeated. Let us go through those 5 steps.
- Empathize
When you feel what the other person is feeling, then you are empathizing. When you empathize, you will be able to mirror the expressions, opinions, needs, wants and aspirations of the users. Observe your users and fall in love with their habits, beliefs, perceptions etc. Understand them and understand their needs and problems.
- Define
After understanding the problems of the user, do a unique concise reframing of the problem that is grounded in user needs and insights. That is all about reflecting on the problem and analyzing and interpreting it.
- Ideate
It is all about getting ideas to solve the problem. Set a time limit and generate as much number of ideas as possible. Imagine, brainstorm, research, ponder and come up with innovative ideas to overcome the problem.
- Prototype
It is about building upon your best of the ideas. Make your ideas real by applying creativity for physical or tangible solutions to the problem. It is about creating a concrete embodiment of a concept.
- Test
Test your concept with end users using your prototypes. It helps you gather insight on how your users understand and use the concept. Revise and review based on the feedback of the end users.
The interesting thing about design thinking is that this cycle is repeated.
Find out if your organization agrees to these?
- Market is drying up
- People are too process friendly
- Failure frequencies are rising
- Tasks and workloads are getting heaped up
- Turbulent environment, within and without
- Craving for innovation.
Then you are timed for the training on Design Thinking.
“The training which empowers all optimistic thinkers to develop new, innovative solutions to problems, with a clear focus on the customers”
