“The training to master and implement sales strategies in a retail environment for great results.”
Retailing is about getting people into stores and converting them as customers. A retail entity needs to have a constitution of its own clarifying its own purpose, vision, mission and values. The retail has got to position itself in the targeted segmented market through product, price, promotion and place. The profit center in a business is its customers and hence the very basic strategy is to get the people into the stores. This strategy of giving newspaper advertisements, paper insertions, putting up bill boards etc to attract people to stores is called marketing. However, once a customer has landed in aretail store for purchase, it is the retail sales process which holds and retains the customer. Interestingly, it has been observed that around 68 % customers leave a relationship with a retail store for lack of customer care. Retail sale is not only about pushing up sales but also about creating life time customers for the retail store.
Rebuild your retail sales for reaping great results by
- Mastering the concepts of presales.
- Developing an attitude of greeting.
- Building a bridge of rapport.
- Travelling through the bridge to know the needs, wants and expectations.
- Knowing the dominant buying motives of customer.
- Powering the customer with product/service awareness.
- Laying a foundation for sales by enlisting benefits, advantages and options.
- Clearing customer objections with ease.
- Leading by the feel of the customers.
- Imbibe the best ways to close sales pleasingly.
- Respecting relationships
Understanding your retail customers.
- Do you have a post sales service policy for your customers?
- Do you have a process of evaluating your sales people’s performance?
- Do your sales people have a compliant handling strategy?
- What criteria do you look for while selecting a sales person for your retail?
- Does your sales persons have a push strategy for word of mouth in the neighborhood?
Our training programme offers you with a plethora of techniques to win and retain customers for your retail store.