Communication means understanding. Hence, in the process of communication, it is not what the sender transmits that derives importance, but what the listener understands. The interpretation of the message by the listener may be wrong. This leads to misunderstandings. However,the understanding of the listener depends upon a whole lot of factors. Well, the scope of […]
Artificial intelligence refers to the ability of a computer to perform things which commonly requires human intelligence.It involves the development of computer systems able to perform tasks normally requiring human intelligence such as visual perception, speech recognition, decision making and translation between languages. Artificial intelligence is where the machine learns the logic and starts predicting […]
Relationship selling is all about connecting with people, cementing relationship with trust and continuing the relationship with them through a chain of value additions in their lives. Here, we are introducing you to the 8 inevitable Cs in the process of relationship selling. At the outset, let us see the 8 inevitable Cs of relationship […]
Entrepreneurship is the process of building a business venture from the scratch. The write up on entrepreneurship is about the great traits an entrepreneur should possess to have a run-away success. The idea man– An entrepreneur is an idea man, who always thinks and comes up with something new and different to add value to […]
Why does anyone disrupt the market? Definitely, to get far ahead of the competitors. What causes this disruption at the market places? This could probably be the innovative strategies of a company. Sometimes the words disruption and innovation go hand in glove and is referred to as disruptive innovation. In today’s world, leadership is defined […]
There is no elevator to the floor of success. We have to burn our calories, taking one step after the other through the stair way or ladder, with the risk of falling. We have to reach the heights of success through the ladder of failures. As Winston Churchill rightly pointed out, success is not final […]
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, over the Internet, including mobile phones and other digital devices. Digital marketing is all about finding the right market on the internet. For successful digital marketing, the first thing is the presence of our product or service or organisation in the internet. Hence to […]
Branding is an important marketing tool used to stimulate recognition for a product, service or an organisation. The process of branding is all about enhancing the personality and reputation of a company’s products and services. Brands are very much differentiated from their competitors by the customers and they are even willing to pay premium price […]
When we pay more attention to the present moment, which is to our own thoughts and feelings and to the world around us we are practising mindfulness. Mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing. In fact mindfulness helps us put a brake to […]
Procrastination means putting off things for another time. Procrastination, is it good, bad or ugly? Is procrastination a big enemy of effective time management? Well, procrastination is good if it is creative procrastination. Procrastination is bad, if one does so because of indecisiveness. On the other hand, procrastination is really ugly if it is one’s […]
